Stories and Articles written by Ross Heintzkill
While pursuing a Master’s in Journalism at the University of Oregon, Ross Heintzkill wrote news articles and profiles. He covered local politics and small businesses in the Eugene area.
There’s a story behind the feud the River Road neighborhood has with the city of Eugene. And like any good story, it involves money concerns, simmering resentments going back decades, and court-ordered installations of septic tanks.
Looking at a map of Eugene, one might assume that River Road is just a neighborhood of Eugene, but you’d be mistaken. Much to the chagrin of many residents who live in that large swath of unincorporated land, the entire River Road district can easily be mistaken for a part of the city of Eugene. What complicates things is that many of the next-door neighbors of those would-be-chagrined residents are — in fact — citizens of Eugene.
“We’re allowed a lot of leeway in traffic,” said the man whose job gives him — he admits — a pretty surprising amount of power over the daily lives of people all over Eugene. “The difference between letting that left turn arrow go for 10 seconds or 4 seconds? That’s all me. In that specific example — I get to do whatever I want. It’s crazy. It’s crazy!”
Andrew Kading, or Andy when you meet him, is the City of Eugene’s Traffic Operations Engineer. “I’m the guy in charge of traffic signals and street lights,” said Kading. “Civil engineering is weird in a way because when it’s done right, you don’t notice it. So if we do our job well, it’s sort of frustrating in a way because people forget about it: they don’t realize how much actually goes into it.”
Ben Thompson’s well-written, fascinating website might not interest you.
He probably doesn’t care.
That’s because Thompson lives up to his own advice: technology’s rapid evolution means media producers should target specific audiences, not try to appeal to as large a number as possible. And that’s just what he does with his website. In his own words, Thompson and his blog, “provide analysis of the strategy and business side of technology and media, and the impact of technology on society.” But there’s more to it than just that.
Consider the curb. It keeps water and vehicles where they belong: on the street and off the sidewalk. But consider also that a curb can be great at keeping something else off the sidewalk: people who might struggle to get up it. Strollers, wheelchairs or leg casts can make those six inches pretty challenging.
As a metaphor, curbs illustrate all the stuff that’s easily ignored by some people — yet can be an unnecessary challenge for others. So thinks Tom Keating, the CEO of a Eugene-based software company called Cognitopia, when he talks about the work he and his team are doing. “What we’re doing is a form of cognitive curb cut,” he said. “It’s not a ramp for the physical world or environment, it’s access to the information environment. And that’s just as important.”
Blog Posts written by Ross Heintzkill
Ross Heintzkill writes blog posts in different voices for different audiences. Each client needs something different – some are looking for authoritative voice of rationality, and others are looking for a chatty, informal approach to explaining their product. Blog posts usually range from 600-1,200 words and usually entail several hours of research.
In June 2018, Microsoft made an announcement that shocked the technology industry. By the end of the calendar year, GitHub will be part of Microsoft.
Microsoft’s decision to buy GitHub was — and to many still is — a surprise because GitHub is the very heart of open source software development. Until recently, Microsoft and open source technologies did not work together. That seems to be changing.
A lot of people spend a lot of time thinking about how to get and keep great talent, but it turns out that common wisdom doesn’t always provide the best answers. Anecdotally, it feels right that the only way to attract and hold on to workers is through their paychecks. But in reality, that’s not the case. Think about your own experiences.
Think about someone changing jobs (maybe it was you). Was it about money? Maybe. But studies have shown bigger paychecks only matter up to a certain point. There’s a plateau at the mid- to high-tier levels where the money doesn’t matter (as much). If it wasn’t the money, then what’s the draw?
Search Engine Optimized Website Copy
Ross Heintzkill writes website copy optimized for maximizing search engine results. Using the right keywords in the right places in a webpage of the right number of words is a tricky balance.
One of our firmest-held beliefs is that our patients deserve kindness, compassion, respect and patience. We’ve placed special attention on personalized patient care as long as we’ve been in business. We think that attention comes through in places like our focus on education, and our communication. Whether it’s your first prosthetic, or you’re a life-long wearer of prosthetic limbs, the process can be confusing, upsetting and emotional. We do everything we can to keep you aware of what’s going on, what we think is best, and we never leave you behind.
Some wicker furniture is built using cane-like plants like willow, reed or bamboo. And if they’re going to be kept inside, that’s good enough for wicker chairs or wicker sofas. But if you want an outdoor wicker furniture set that withstands weather and the elements, you’ll need more. You don’t just need sturdy construction and clever design, you’ll want synthetic wicker, or resin. Teak Warehouse is a leader in the wicker furniture industry because we insist on the best synthetic wickers. Because we’re committed to making sure our outdoor wicker furniture lasts.